Strategy & Implementation

What We Do

We look at software and business development as a constantly evolving journey.

The initial launch of your product is merely the beginning, not the end. Your software, and business, will go through many iterations throughout its life cycle. Our team takes a systematic and holistic approach to the journey, and helps you devise a long-term strategy. We help you set and hit metrics for growth, map out new features and offerings, get critical feedback from your users about what’s important to them, so your product and business grows strategically.

Approach

CAAZ is fully invested in the well-being and success of our customers. Part of our development process is to test our progress at the end of each sprint. This helps us release on time and gather feedback from our user base. 

By continuously testing our progress, we are better equipped for our initial rounds of user testing. Our test base is meticulously selected using targeted criteria to ensure that the feedback we receive is relevant. We also have several internal tools that will help us decipher user behavior and trends, and we can then use that data to suggest product improvements. 

After receiving feedback, we analyze the data and introduce those enhancements back into our development cycle. After integration and going through another round of testing, we then deliver a product that we are confident your users will benefit from.

Tangible

  • Company Name
  • Logo
  • Tagline
  • Color Scheme & Typography
  • Social Media Profiles

Intangible

  • Mission Statement
  • Vision
  • Story
  • Values
  • Culture

We sit down and dive into each of these with you, to create an identity in line with what you envision for your business. The end result is something that not only motivates your customers, but you and your employees as well.

Our product launch process consists of many missed lunches and plenty of all nighters, all of which are happily done so you can enjoy the milestone day of your product becoming official. Everything leading up to product launch day is fastidiously looked over in order to ensure a seamless transition from being a test site to being one that is publicly visible, and more importantly, used. 

Our team has developers whose sole task is to keep an eye on your site, and to look out for any potential issues before they can have an impact. Our number one priority is to deliver a site that requires no additional immediate attention, and can be ready for use by the market. As the site starts to gain traction, we collect data on site traffic like user geography, user trends and many more data points. This data will be used to improve the site and better serve your customers.

We look at software as more of a journey than an end-destination. Building the initial product is only the beginning of the journey and process. No piece of software is ever perfect upon its first release, no matter who you are. Think of where companies like Facebook, Google, Youtube, Instagram, Uber, and others were a few years ago, and where they are now. Each and every one of these companies is constantly coming out with updates and new features to improve their technology and the experiences of their users. There is absolutely no reason why your company should be any different. 

After the initial launch of a product, CAAZ will continue to hold conversations with you regarding improvements and future enhancements. We will also continue to provide site maintenance and be available for support or any other enhancements, modifications, or new features you want to build. Our support staff will be able to handle any questions or concerns that you may have. 

Already have a website, mobile application, or other software up and running, but need help maintaining and improving it? Awesome. We can help with that as well.

Portfolio

Check out some of the amazing work we’ve done.

News and Insights

Check out the latest insights from our team members on developments in the tech and start-up world.

Contact

If you are interested in talking to us about a new project, please send us a message.

Start a Project