Creating a beautiful and aesthetic application is only half the journey.
In today’s digital age, you need more than a clean user interface to gain traction in the market. How do you ensure your app isn’t downloaded, deleted, and then forgotten? Our team will develop a comprehensive digital strategy to capture, and retain, the attention of your target demographic.
What constitutes a “brand”? Is it the name, tagline, slogan, color scheme, and font types your company uses? Sort of, but not really. Okay sure, those items are part of it, but a brand goes far beyond that. It is just as much about what people feel about your company, as it is what they see and hear.
A “brand” is the summation of tangible and intangible assets that comprise the persona your business takes on. It is about the emotional connection, or relationship, between your business and its consumers. That includes the perception of how people see your business: the way it walks and talks, the kinds of jokes it makes on social media, and how cool it is at parties and events.
How does your company handle customer complaints and issues? What stance, if any, does it take on political and social issues? How do your employees dress and present themselves when representing the business in public? These are all questions you may not have thought you’d have to answer when creating your brand. But they are very important. Not to worry, that’s why we’re here. We’ll help you figure out who your business is, so your brand identity becomes a perfected asset.
We start off by breaking it down into two categories: tangible and intangible. It’s pretty simple. Tangible is what people see and hear about your business. Intangible is how your company acts, and how people feel when they think about your business.
We sit down and dive into each of these with you, to create an identity in line with what you envision for your business. The end result is something that not only motivates your customers, but you and your employees as well.
7.8 billion people in the world (as of January 2020).
That’s a lot of people. You might be tempted to cater your business to everyone you can get your hands on, to create as many sales opportunities as possible. However, data and studies would tell you that isn’t exactly the best idea. Rather than casting a shallow, wide net to capture customers, you may be better off casting a narrow, deep one. We’ll help you understand how you can create targeted demographics. Success will follow if you are able to get in front of the right audience with a more tactical approach. The purpose of this process is to understand who you’re talking to, and to deploy resources accordingly.
The second portion of Market Research is placing your business within your industry and taking a look at your competition, and how you differ from them. This allows you to understand the feasibility of your business and develop more specific insights about your industry. Market segmentation and product differentiation are necessary for business owners to grasp prior to deploying resources in order to maximize returns.
Everyone has heard the phrase “a picture is worth a thousand words,” and that couldn’t be more accurate, especially in today’s fast-paced, always-on-the-go world. Photography is a key component in building a brand, helping you tell your story and connect with your audience.
Using photographs that are created specifically for your brand will evoke emotions, add value, get your message across clearly, and ultimately serve as the first impression someone has when checking out your company.
Think about it, when you hear of a brand you’re interested in, what’s the first thing you do? Google them? Look them up on Instagram? Right off the bat, you are presented with their visual content, which can either draw you in further or turn you away.
By having high-quality photographs that are unique to your brand, you will be able to give people a visual look into who you are as a company and what makes you, you.
Adding a video component to your marketing plan is a great way to reach a large audience and connect with them in a memorable way. Videos can be used in many different ways to enhance online presence, social media following and traction, email campaign success rates, advertisements, internal operations/training components, and much more.
The first step is understanding your brand and business goals. We then pair this understanding with our creativity and capabilities of creating powerful video content that will serve you and your brand.
With this vision, we put together a plan of action, outlining all of the logistics, timeline, and requirements of the project. From there, we move on to a storyboard which lays out all of the shots and footage, audio, titles and transitions, etc. that the video will contain. Scriptwriting may also be a factor. Once all of the planning is complete, we move on to the actual filming and production phase. Finally, we go into post-production and editing, where the final product comes to life. Throughout the process, we maintain ongoing communication with you to get feedback and ensure the project is progressing in line with your vision.
The goal of any video project is to walk away with a product that undoubtedly adds value and makes a difference towards achieving your business goals, by telling the story of your brand in the most captivating way possible.
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